This major is aimed at enterprises in software and information technology service industry, film and television production, digital culture and creativity, etc. , training in post-production effects, audio and video editing, Visual communication, interface and interaction design and digital creative product design, having the qualities of video editor, visual designer and all-media Operator, mastering solid scientific and Cultural Foundation, digital media technology theory, design creativity, media production and application, and relevant laws and regulations, etc. , with digital media product planning, material processing, development and service capabilities of high-quality technical personnel.