This major aims to train students engaged in foreign trade business, foreign trade merchandising, freight forwarding, cross-border e-commerce operation, etc., with basic knowledge and operational skills of international market development, import and export commodity marketing and negotiation, import and export business operation and management, cross-border e-commerce operation, etc. High-quality skilled personnel with good professional ethics and certain humanistic literacy, scientific literacy, innovation awareness, craftsman spirit, employment and entrepreneurship ability, sustainable development ability and international vision.
